Thursday 13 February 2014

Is Social Media Part of Your Customer Care Strategy? It Should Be!

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Calling a customer service hotline is frustrating—that is just a fact of life.  You’re angry because something isn’t working, you can never find the right phone number to call, get re-directed five times, and somehow you end up paying more and getting less. However, consumers are increasingly turning to social media to get faster and more direct attention from brands when in need of customer support.  I kicked off 2014 speaking at a few conferences in Florida, San Francisco and Las Vegas about the importance of social media in customer interactions. It’s ...Is Social Media Part of Your Customer Care Strategy? It Should Be!

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